Enget Dang
Pronounced /ˈiNGɡət/ /daNG/
Toast
Sr. Manager, Marketing Operations
Nov 2021 – Present
Boston, MA
OutSystems
Sr. Marketing Automation Manager
Apr 2021 – Oct 2021
Boston, MA
Marketing Automation Manager
Mar 2020 – Apr 2021
Boston, MA
Sr. Specialist, Marketing Automation
Mar 2019 – Mar 2020
Boston, MA
Marketing Automation Specialist
Jul 2017 – Mar 2019
Boston, MA
EverQuote
Marketing Automation Specialist
Jan 2017 – Jun 2017
Cambridge, MA
+ Managed new Marketo and SFDC integration for B2B marketing.
+ Implemented new scoring model, lead qualification and lifecycle stages.
+ Increased landing page activity with over 20% average conversion rate within 3 months.
+ Increased average email open rate from 15% to over 25% within 3 months.
+ Increased average email click-thru rate from 1.5% to over 2% within 3 months.
+ Developed nurture streams for recycled leads.
+ Developed inbound lead acquisition programs with custom sales routing workflows.
+ Developed new email and landing page templates for sales and B2B marketing.
+ Managed the planning and promotion of first hosted roadshow event.
+ Launched series of A/B test programs for email subject and body content.
+ Implemented the Marketo integration of additional marketing technology.
Syniti
Inbound Marketing Manager
May 2016 – Dec 2016
South Harwich, MA
+ Positioned company as industry thought leader by building SME blog post program.
+ Increased website visits by 2x through content analysis, generation and SEO improvement.
+ Increased customer leads by 2x through improved UX and email trigger campaigns.
+ Managed video production and email nurture campaigns for all video assets.
+ Developed and launched company e-newsletter with over 50% engagement.
+ Acquired executive buy-in on key marketing initiatives through presentations and analytics.
Digital Marketing Coordinator
Jan 2013 – May 2016
South Harwich, MA
+ Increased website traffic to content resources by 10x within 6 months.
+ Helped manage strategy and execution for new website redesign, launch and support.
+ Increased social media engagement from 0.5% to 2.0% per post within 1 year.
+ Managed and implemented Marketo lead scoring model and stack integrations.
+ Produced new video content library used for lead generation and nurture campaigns.
+ Engaged customer user group through webinar campaigns and product email campaigns.
JTE Marketing
Business Development Associate
Sep 2012 – Jan 2013
Massachusetts
+ Managed and improved clinical supply usage for key academic institutions.
+ Increased prescription orders through personal and online marketing.
+ Improved internal operations by recognizing and modifying daily procedures.
PharmaHealth Pharmacy
Business Development Associate
May 2011 – Sep 2012
Fairhaven, MA
+ Managed and improved clinical supply usage for key academic institutions.
+ Increased prescription orders through personal and online marketing.
+ Improved internal operations by recognizing and modifying daily procedures.
Marketing Manager
Sep 2010 – Apr 2011
Fairhaven, MA
+ Designed and implemented new marketing pieces across pharmacy divisions.
+ Worked directly with sales team to build relationships with new and existing clients.
+ Planned and hosted activities for local community events.
Marketing Associate
Dec 2009 – Aug 2010
Fairhaven, MA
+ Aided in marketing startup of two new pharmacy divisions through print and web design.
+ Assisted Director of Business Development in trade shows and online promotions.
Education
University of Massachusetts, Amherst
Bachelor of Business Administration, Marketing
2006 - 2010
Dartmouth High School
High School Diploma
2003 - 2006
New Bedford High School
2002 - 2003
Contact
Plymouth, MA